3 Tips For Last Minute Easter Pitches
We may not be able to gather for community Easter Egg hunts this year, but families are certainly going to celebrate the holiday one way or another. And with that, the media is going to publish another round of Easter gift guides.
It’s not too late to send out a quick pitch and be that recommended gift every parent puts in their kid’s Easter basket this year. Right now is a good time to reach out to the online publications and especially those that publish daily, but I wouldn’t wait much longer. Easter is right around the corner, so if you want to see your product featured in an article like this, or this, or this, it’s time to get started.
Here are a few things to consider as you send out Easter gift guide pitches.
1. Stay on Theme
Make sure your products are Easter themed or at the very least make sure they are Spring themed. Pastels, bunnies, and eggs are always a good idea.
You don’t necessarily have to design a new product—and at this point you probably don’t have time to—but choose a product that will “look the part” in an Easter basket.
2. Think About Price
More than any other holiday, Easter gifts are usually small and inexpensive.
For children, think novelty candies, small activity sets, stuffed animals, and other toys.
Adults may give Easter gifts too, but again, it’s typically a small and inexpensive gift like specialty candles, little home gifts, or food items.
You can get creative, but you don’t want to pitch anything too extravagant.
3. Find Who Wrote Last Year’s Easter Gift Guide
One of my favorite strategies for gift guides will work for Easter gift guides too.
Obviously, if you want a pitch to land, it needs to go to the right person. One way I make sure I’m contacting the right person is to reach out to the people who wrote last year’s Easter gift guide for a specific audience or publication that matches my client.
You can grab my free guide to find Mother’s Day media contacts, and use “Easter” instead.
4. Acknowledge COVID-19 the Right Way
Under normal circumstances, that would have been the end of my advice. But right now, we’re not really in normal circumstances.
Easter is usually celebrated with a lot of church, community, and family get-togethers. But this year, because of COVID-19, I highly doubt people are going to do things like take their kid to the mall to snap a picture with a stranger dressed as a bunny. This might change your pitch just a bit.
You can read my full list of tips for pitching during COVID-19, but mostly what you don’t want to do is to come across as someone trying to benefit from a global pandemic.
It is okay to acknowledge that COVID-19 is happening, and it is okay to promote your products for Easter just as long as you are tactful and respectful of the circumstances.