Grab Your Free Media Cheat Sheet
Major media attention is at the tip of your fingers. Use our free media cheat sheet to get started! The free download has the e-mail address format to some of the largest national publications out there!
You Can Be Your Own Publicist
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A lot of small business owners believe PR is beyond their reach or only for big businesses, but that isn’t true at all! anyone can learn simplified and effective PR strategies that put your business on the front page.
If you’ve ever dreamed of being interviewed by a celebrity host, seeing your products featured in a magazine, or simply having brand recognition that keeps business knocking on your door, this is for you.
Be your own publicist workshops are designed to help entrepreneurs get the media attention their businesses deserve without hiring an expensive PR firm.
You'll learn that with a little elbow grease and know-how, you can:
build relationships with local media contacts to get consistent attention and stand out among competitors
establish brand awareness in your community to attract a loyal following
attract new and more customers so your business can grow
save money on what would be recurring publicist costs so you can focus on investing back into your business
Some people are ready to dive in, others want to dip their toes first. choose the workshop that best fits your goals, commitment, and budget.
Our Small Business Services Include:
01
Branding Evaluation to get your brand ready
02
Branding Evaluation and DIY PR for Local Media
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Branding Evaluation and DIY PR for National Media
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Branding Evaluation, DIY PR for Local & National Media, and Speaking Gigs
the truth is, we judge companies by their brand the same way we judge a book by its cover. in this workshop, we’ll cover the gamut of your brand to make sure your company is ready for PR, that you have the tools you need, and that your brand will be well received.
we’ll have an in-depth look at your brand through:
website evaluation
images evaluation
“about me” evaluation
packaging evaluation
consistency test
elevator pitch
attracting the right customers
Starting at $500
You know that media attention will help but have no idea where to start. the starter workshop will give you the understanding and tools to get media attention for your business, focusing on local newspapers and tv stations.
You’ll get:
full branding evaluation
creating story ideas that capture the media’s attention
how to find local media contacts
writing the perfect pitch
successfully following up on unanswered pitches
acing media interviews
2 local ready-made pitches
tailored local media contact list
two-month pitch calendar
one-hour Q&A consultation after the workshop
Starting at $750
You dream about seeing your name featured in national publications like vogue, people, and o magazine, and you are ready to make that dream come true. the professional workshop gives you the depth of understanding and tools to reach the highest levels of national and local media.
You’ll get:
full branding evaluation
creating story ideas that capture the media’s attention
how to find local and national media contacts
writing the perfect pitch
successfully following up on unanswered pitches
acing media interviews
1 local ready-made pitch
1 national ready-made pitch
tailored local media contact list
tailored national media contact list
two-month pitch calendar
one-hour Q&A consultation after the workshop
Starting at $1,500
Be a leader in your industry and leave an unforgettable impression when you interact with customers in person. in the business level workshop, we’ll go beyond local and national media to talk about how you can land speaking gigs, set up pop-up shops, and create PR strategies that fit your business and garner loyal customers.
You’ll get:
full branding evaluation
creating story ideas that capture the media’s attention
how to find local and national media contacts
writing the perfect pitch
successfully following up on unanswered pitches
acing media interviews
1 local ready-made pitch
2 national ready-made pitch
1 speaking gig pitch
tailored local media contact list
tailored national media contact list
four-month pitch calendar
one-hour Q&A consultation after the workshop
starting at $2,000
Client Love
Our Small Business Courses
How to Get Your Products in Mother's Day Gift Guides
Every year, the media helps the public choose the perfect Mother’s Day gift for mom. And every year, small businesses have a chance to boost sales by being featured in these gift guides.
But if you’re wondering how a small business like yours can make it in the limelight of local or national media (without spending an arm and a leg to hire a PR firm), look no further, the answer is DIY PR!
This course empowers you to be your own publicist and get the word out there in time for Mother’s Day.
Meet Your Instructor
My name is Rebekah Epstein and I am the founder of fifteen media, a boutique PR firm specializing in media outreach. I’ve worked with hundreds of small and medium businesses, and more than 40 prominent national PR firms have sought out my services to increase media placements for their clients. I’ve landed my clients in publications like Forbes, People, Self, Health, Refinery 29, Everyday Health, Men’s Health, and many more targeted publications.
In addition to helping clients get the media attention they deserve, I also tour the country speaking at conferences and teaching private workshops.
Not every business can hire a PR firm, but I believe anyone can learn my 4-step process to be their own publicist.
Rebekah Epstein
Founder, fifteen media