Webinar: How to Get PR Without Hiring a PR Firm
Because of Covid-19, we can expect more holiday shopping to be online than ever before. Imagine how many shoppers are going to sit down at their desk and search for recommendations like, “best gift ideas of 2020,” and then buy those gifts for their friends and family.
(Or another scenario closer to my life is stretching out on the couch, watching Bravo, and casually googling “best gift ideas of 2020” on my phone.)
The point is: you need to get your brand on that list.
You totally deserve to get your products featured in holiday gift guides and reap the benefits of accessing a whole new audience actively figuring out what they want to buy.
But there’s a problem…
This type of PR requires a publicist, right?
Wrong.
I can promise you this: if you can send an email you can do PR.
Holiday gift guides are one of the most straightforward strategies in the industry. And if you can start sending a few emails this week, you can open the opportunity to land your products in holiday gift guides this season.
The bad news is that many small business owners will miss out on this opportunity because they A) don’t know they can be their own publicist and B) Don’t have the funds to pay a PR firm.
But you don’t have to miss out on the biggest shopping season of the year because now you know:
PR can be simple.
Even if you have never thought about PR before, you can pick up my simple and effective strategy and put it to work immediately.
I’ve taken the same strategy I use for my clients, developed through trial and error over 10 years in the industry, and broken it down into easy-to-follow steps.
You won’t have to shell out thousands of dollars every month to keep a PR firm on retainer and you don’t need to wait until you can afford a PR firm to start getting valuable media placements.
This year, you have a chance to reach new audiences from all over the country (and world!) who are going to buy all their gifts online, but you have to get the word out there! If you want the media to recommend your products, this webinar is the first step.