If Your Business Needs PR, Here’s Why Father’s Day is Perfect

I know it’s only May, but if you sell a product that dads would like and your business needs a little PR to boost sales, then we need to talk about Father’s Day.

Every year, people who want to show their appreciation for dad turn their favorite publications and ask questions like,

“What should I get my dad for father’s day?”

And the media answers with Father’s Day gift guides! These are collections of the latest and greatest products on the market for every type of dad. If your product is featured in one of these gift guides, readers, viewers, or listeners will learn about your product and hopefully buy it. And at the very least, you get brand exposure that pays off in the long run.

The only catch is that you need to start now. Some national magazines have already finalized what products they’ll put in print, but plenty of online publications (which is where people really look anyway) are still working on it.

Now, if you’re thinking that you don’t have a publicist to do this and have no idea where to start, don’t worry. I can get you started here with four reasons why Father’s Day is the perfect time to start PR.

1. Father’s Day is Simple PR

You may have seen PR professionals on TV and had the impression that PR is about twisting stories or manipulating the media. That exists within the profession, but that’s a whole different level. Just ignore that for now. 

When we’re talking about getting media placements for Father’s Day, it’s pretty simple. If you sell a gift dad would like, all you need to do is tell the media you have a product that people will want to know about for Father’s Day.

Father’s Day gift guides are just product roundups that are published to help people shop. There’s no angle, spin, or PR trickery needed, and this is definitely not crisis management PR.

2. People Want to Shop for Dad

One of the reasons Father’s Day is such an effective PR moment is because people already have their wallets open and are ready to buy a Father’s Day gift. A lot of people are going to want to get dad an awesome gift and turn to their trusted media source for ideas.

This means that it’s prime time to get in front of a new audience.

3. Your Credibility Goes Beyond Father’s Day

Let’s say you nail your Father’s Day PR (because your product is so good and the pitch was so easy) and have a huge boost in sales in June.

That’s awesome! But then what?

The great thing about PR, is that the boost to your credibility burns for a while. This is no quick flame.

Once your product is featured in the media, you can add “As seen in” with the publication’s logo to your website and other marketing platforms. This shows all your customers that you are legit. I’ve seen this strategy continue to increase sales, spark business new opportunities, and lead the way to more PR.

It’s kind of like, once one publication vouches for you, more and more people will take an interest.

4. Earn Some Sweet SEO Juice Too

You probably know that search engine optimization (SEO) is super important. SEO is the art of making sure everyone who searches for you is able to find you.

This works with two main factors: keywords and backlinks.

You can put keywords in your website all on your own, but backlinks are a bit harder to get because it depends on another website linking to your website and you don’t control that.

But with PR, it’s really easy to ask the publication to include a link to your site, and most of the time they do. And when it comes to Father’s Day gift guides, they’re even more likely to include a link because they want their readers to easily shop your products.

Just like the boost to your credibility, the SEO benefits are long lasting too.

Where to Learn Father’s Day PR Strategies

If you think Father’s Day PR is going to be good for your business, but aren’t sure how to get started, let me introduce my new online workshop:

How to Get Your Products in Father's Day Gift Guides

In this course, I explain my 4-step process called the OPEN Method that will teach you how to find media contacts, how to write pitches, and how to make sure they’re read.

This is for anyone, at any experience level, to learn the essential trade secrets just in time for Father’s Day.